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For those who drives a website (or a blog) as well as Facebook profile or a fan page, it's important to keep main website up-to-date and relevant to customers interests. Facebook activity widget is a great solution to provide your website visitors (not necessarily non-fans) with fresh news from your Facebook page. The feed will display the most interesting things which are happening on your fan page. Moreover, the activity feed is able to provide personalized content and identify whether the user has logged to Facebook or not. Logged in users will be able to see recent activity of their friends. Otherwise, the feed will display the recommendations list. The users who logged out will see the recommendations as well as Facebook login screen welcoming to take an action.

Summarizing above mentioned, I would like to highlight the main pros of using Facebook activity widget on a corporate or personal website:

For logged in users:
1. Impress the user with the total fans number. Especially, when it's growing.
2. Stimulate the user to action (participate the discussions, enter deals & contests, share experience, and, finally, using your products and services) by displaying the user's friends activity. Just think, all your friends are using Mac, why would I buy PC?? (it's a joke, no offense to pc guys).

For logged out users:
1. Again, impress with the total fans number.
2. Use appealing and call-to-action recommendations, make the user login to Facebook and become your fan. Cause that might be his first step to success.

Believe me, there are more advantages of using Facebook activity widget on your site, you just need discover yours.

Now let's get closer to the actual implementation process. See how to get a code for Facebook activity feed below:
1. Go to http://developers.facebook.com/docs/reference/plugins/activity/
2. Scroll down the page and see the form to fill in your parameters (see the form screenshot below)


Domain: input the domain name you want display activity for. Obviously, it's going to be your Facebook fan page URL. Or feel free to choose anything else.
Set up custom size for the widget by adjusting Width and Height parameters. Note: you will be able to preview the result directly on the page!
Hide or show "Header" to hide or show the Facebook Recent activity block title.
Choose preferred color scheme - light or dark - so the widget looks better on your site.
Adjust the Font and Border color by changing the corresponding parameters.
Choose "Show recommendations" to display recommendations to logged out users.

Hit "Get Code" once done. That's it. Now the code is ready to be integrated to your site. Your code will look like the following:


3. Done! Now you need integrate the code to your site using iFrame code.

4. Want more? Add a "ref" parameter to this plugin and monitor the referrer URL. This will help you to analyze which of your site plug-ins brings more traffic.
Use the code below (again, without brackets):


When the user clicks a link on plugin, the code will pass the fb_ref parameter in the referrer URL, so you will get something like:


That's it!